Dealership Evaluation




Dealer Evaluation 1

Assessment Questions for Dealership Evaluation

 

Your Name (required)

Your Email (required)

Your Position

How many new and used vehicles do you deliver per month?

How much are you making on accessories only per vehicle?

Who sells the accessories at your dealership?

What accessories are being offered through F&I?

Do you have a dedicated accessory sales department?

 Yes No

Do you have a dedicated accessory sales agent and product specialist?

 Yes No

Who installs accessories at your facility?

What accessories are you currently selling (please be detailed)?

 Spray in Bed Liner Navigation DVD Player Entertainment System Window Tinting Spoilers Rims Sun Roof Grilles Remote Start

Other Accessories
a.

b.

c.

d.

e.

f.

g.

h.

i.

j.

k.

Dealer Evaluation 2

Which accessories are selling the best and which are not selling well?

1.

2.

3.

4.

5.

6.

7.

Please categorize accessories available at your dealership

A.

B.

C.

D.

E.

F.

G.

H.

I.

J.

How are your accessories being displayed?

How are your accessories being offered to new buyers?

How are your accessories being offered to current owners?

Do you have any current programs in place in your service department?

 Yes No

How does your parts department help sell and promote products?

Dealer Evaluation 3

How are sales people involved in the accessory sales process?

Please outline your accessory compensation plan for all employees involved

Do you have a dedicated PDR technician on site each day for several hours?

 Yes No

If yes, which particular company do you work with and why?

Does this particular company do perfect work and are you satisfied?

 Yes No

How much do they charge you for their services including volume discounts?